Supplements – Usage Trends & Personalized Formulations – Clean Label Enthusiasts Diet Responses to Pandemic

Credits

We’re continuing to track supplement usage patterns in our Clean Label Enthusiast community over the course of the pandemic.  We’re watching their patterns as a leading indicator of general population trends.  Going into fall 2020, what is shifting about their usage and buying of supplements now?   What’s the interest in offers by some companies for personalized supplement subscriptions?

This study also looked at CLE consumers changes in diet and trade-offs they are making during the Coronavirus pandemic.

 

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This study looks at how patterns of supplement usage may have shifted in regards to kinds of supplements, purchase locations, trust in supplement claims and companies, and interest in the growing offerings of personalized formulation services.

For personalized services, is their widespread interest or is this niche just for a passionate few?  What steps would companies need to take to increase the appeal of personalized formulation subscriptions to this segment?

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