Supplements – Immunity Boosters – Perceptions & Usage Patterns – Clean Label Enthusiasts Diet Responses to Pandemic
How are CLEs usage of immunity supporting supplements comparing to other people during the pandemic?
This study also looked at CLE consumers changes in diet and trade-offs they are making during the Coronavirus pandemic.
What are consumption patterns of CLEs regarding products that are perceived to boost immunity? Are they leaning more to supplements or foods and is this usage greater than the general population?
How does has their usage of other categories of supplements compare with immune support products?
Purchase locations for supplements are shifting from local stores, to online ordering and pickup options.