Supplements – Clean Label Meaning & Preferred Flavors & Benefits


Clean Label Enthusiasts are the most conscientious consumer segment anyway.  What are their attitudes and habits regarding supplements and what sources of information do they trust?

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We asked Clean Label Enthusiasts what it means for a supplement to have a “clean label” and what more supplement companies should change.

CLE’s considered specific flavors and ingredients as acceptable as having a health and wellness benefit and what information sources they trust to feel confident in the benefits.


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