Supplements – CLE Consumption and Excipient Perceptions


Clean Label Enthusiasts are the most conscientious consumer segment anyway.  What are their attitudes and habits regarding supplements and what sources of information do they trust?

SKU: KCS1 Category:


This study examined how, why, and in what forms Clean Label Enthusiasts consume supplements such as multivitamins. We also gauged their perceptions of various excipients in supplements using the Implicit/Explicit Test™.


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