Packaging-Part 2

Credits

SKU: KC10 Category: Tags: , ,

Description

This report is part 2 of 2 focusing on how packaging concerns motivate purchase behavior. The report covers the implicit / explicit reactions of Clean Label Enthusiasts to different types of food or beverage packaging and packaging claims in different moments of use (e.g. at home, on-the-go). Insights are provided as to the relative importance of materials to use to gain food or beverage acceptance.

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