Supplements – Ketogenic Supporting Supplements & Clean Label Enthusiasts Diet Responses to Pandemic
What are CLE consumers’ experiences with the popular Ketogenic diet, and how ketogenic friendly are their supplements?
This study also looked at CLE consumers changes in diet and trade-offs they are making during the Coronavirus pandemic.
Up to 25% of Clean Label Enthusiasts indicated an interest in following the Ketogenic diet for a time. We asked them what it means for a supplement to fit with that diet. We also explored with them dietary changes they are making in response to the pandemic and its life disruptions.
CLE's were asked about their knowledge of keto-friendly supplements and the trade-offs of price, and incipient ingredients they are willing to make. This report provides some important insights into how consumers are taking supplements to boost their immune systems in response to their coronavirus concerns and whether CLE consumers are willing at this time to trade away cost for clean label.