Along with observing regular increases in the percent of the US population who are CLE, we also see continued increases in the percent spent on clean label products on a global basis as well as increases in the sales of natural ingredients across the globe. These trends prompted us to conduct a study to look into CLE percentages and behaviors in 10 countries across the globe.
In October 2019, we conducted an online survey with 1388 primary shoppers in 10 countries. The research survey focused on understanding the attitudes and behaviors related to food purchasing and the clean living movement. This report contains an overview of the clean eating findings for Brazil, Canada, Mexico, and the US.