Functional Ingredients


SKU: KC11 Category: Tag:


Ingredients are playing a bigger role in the design of functional foods and beverages.

This report summarizes:

  • what functional benefits are most important to shoppers, and
  • how diet, lifestyle and attitudes impact the functional benefits that consumers seek.

Further, this report provides a summary of an implicit /explicit test of association that was applied to measure which ingredients are most associated with health and wellness benefits.


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