Clean Label Ingredient Score

Credits

If you want to know what ingredients are Clean Label consumers consider as positive or negative in a product, learn about the new Clean Label score.

Description

This report statistically compares hundreds of ingredients within several ingredient categories to give product developers and marketers a metric to know which ingredients to include and how to name those ingredients within ingredient statements to achieve clean label product perceptions.

This report also defines the Ingredient Clean Label Score™ as a 100-point measure of the implicit acceptance of ingredients by Clean Label Enthusiasts™ .

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