The InsightsNow Behavioral App Store™

Product Development & Marketing Tools

to Nudge and Disrupt Consumers

By accessing unique Behavioral Key Performance Indicators (KPIs), Behavioral Reports and custom research opportunities, you can accelerate learning through this cost effective online service.

Integrating knowledge you need to improve your focus on consumers seeking cleaner living, this app store is a highly efficient, collaborative and economical improvement to your innovation research process.

Behavior Knowledge Center

Stay current on consumer behavior to learn how and where you can nudge and disrupt consumers.

Behavior KPI Center

Is your label clean enough?

Quickly look up behavioral scores for ingredients, supplements, claims, benefits, and brands to make quick product development and positioning decisions.


Conduct proprietary research with category advisors quickly and efficiently to improve new product innovation processes and measure influence and consumer impact.

Behavior Knowledge Center

The InsightsNow Behavior Knowledge Center offers unparalleled access to instant knowledge and insights into the why of consumer behavior.   
Here you can browse recently published Behavioral Reports—with topics like packaging impacts and trends, plant-based burger and alternative
protein insights, diet trends and consumer trust. You can select, download and start using these insights immediately to make business deicsions.
Check out the many Behavioral Reports saved within the InsightsNow Behavior Knowledge Center by redeeming account credits.
Need Credits? Reach out to us now.

Behavior KPI Center

These applications provide access to unique behavioral scores that can guide product developers and marketers to design and develop products that nudge and disrupt consumer behaviors.

Apply credits to access consumer insights through the Behavioral Key Performance Indicators (KPIs) Application Center.

Behavior Testing Center

Here you can order standard research studies with behavioral KPIs and receive results through selected research report templates using account
credits. Research is executed through InsightsNow Communities of advocates pre-screened to be specific category buyers and/or representatives
of shoppers with specific buying behaviors (e.g. Clean Label Enthusiasts).

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